Organizational Culture

Organizational Culture

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.

There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation.

Optimum creativity and innovation occurs in a culture that includes:

a Psychological safety. Where the individual has unconditioned worth. Where it is recognised that the individual is capable of producing without his or her value based on having to produce.

b Psychological freedom. Where the individual is free to express without that expression being evaluated.

c Empathy. Where an individual is understood from their point of view and perception.

d Where ideas are accepted and advanced. That the recognition of the output of the individual is the reward.